Melissa’s Announced as the Official Produce Partner of Acrisure Arena and The Coachella Valley Firebirds

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Melissa's Produce announced as the official produce partner of Acrisure Arena and the Coachella Valley Firebirds

Melissa’s will bring high-quality ingredients, diverse flavors, and healthy snacks to Acrisure Arena’s Culinary Program

Today, Acrisure Arena and the Coachella Valley Firebirds announced a multi-year relationship that names Melissa’s Produce, the leading distributor of specialty produce in the U.S., as an official arena partner. As the exclusive produce supplier, Melissa’s products will be integrated throughout the arena, enhancing the food and beverage program with the freshest and most flavorful fruits and vegetables.

“We’re thrilled to launch our partnership with the Coachella Valley Firebirds and Acrisure Arena, the premier destination for sports and entertainment in the region,” said Sharon Hernandez, co-founder of Melissa’s. “Melissa’s will proudly support the culinary program in a variety of ways – from providing high-quality ingredients to live activations and supporting the arena’s sustainability initiatives.”

Through their involvement with dozens of sports teams and venues across the country, Melissa’s has been instrumental in bringing fresh produce to sports fans and their local communities. The produce provider will be incorporated into concessions, clubs, suites, and bars throughout the arena. From seasonal cocktails to grab-and-go marketplaces to premium chef’s tables, Melissa’s fresh products will be accessible to every fan who visits Acrisure Arena.

“From hockey games to concerts, Acrisure Arena will be a hub of activity in the Coachella Valley, and it’s no secret that sports, music, and food all bring people together,” said Francesca Bodie, president of business development, Oak View Group. “Every person who visits and dines at the arena will benefit from Melissa’s culinary expertise and fresh ingredients. We’re excited to welcome Melissa’s as the official produce partner of Acrisure Arena and work together to provide the ultimate fan experience.”

Within this partnership, Melissa’s and the Firebirds will team up to provide healthy food to the Coachella Valley Community. Each year, Melissa’s will serve as the presenting partner of one community initiative, providing $100,000+ worth of fresh produce over the course of the multi-year agreement. Melissa’s will also support the arena’s sustainability efforts, providing local ingredients, organic produce, and plant-based offerings.


Melissa’s is the nation’s leading specialty produce distributor, delivering the freshest ideas in produce from the global market to your local grocery stores, favorite restaurants, and go-to sports venues. From year-round products to seasonal favorites, Melissa’s provides quality ingredients that you rely on. For more information about Melissa’s / World Variety Produce, please visit and follow us @melissasproduce on Instagram, Facebook and Twitter.