Coachella Valley Firebirds Celebrates Grand Opening of Its Official Team Merchandise Store With Ribbon-cutting Ceremony

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Firebirds Store

Situated in Palm Desert at El Paseo and San Pablo Ave., Team Store Offers Everything on Fans’ Must-Have Firebirds Merchandise List

PALM SPRINGS, CA (November 15, 2021) – Following the recent unveiling of the AHL’s 32nd franchise, the Coachella Valley Firebirds’ team name and brand, today the Firebirds celebrated the grand opening of its official team merchandise store with a ribbon-cutting ceremony.

Located on the northwest corner of El Paseo and San Pablo Ave. (73-470 El Paseo, Suite F2, Palm Desert CA 92260), the grand opening featured remarks from speakers including Kathleen Kelly, mayor of Palm Desert; Jan Harnik, mayor pro-tem; Randy Florence, president/CEO, Palm Desert Chamber of Commerce; Karina Quintinilla, councilperson; former NHL ice hockey goaltender, Grant Fuhr; and Steve Fraser, president of Coachella Valley Arena and the Firebirds.

Offering a wide variety of official Firebirds and Kraken merchandise including all AHL and NHL Officially Licensed Seattle Kraken and Coachella Valley Firebirds gear, hats, hoodies, t-shirts, jerseys, pucks, and more. Additional items for sale on the online store at To celebrate the store’s opening, customers who make a purchase of $50 or more in the store will receive a free gift.

The store features a 3D model of the Coachella Valley Arena, offering the first glimpse to the community showing how the arena will look upon completion. An account representative will be on site Monday through Friday to share season ticket, premium, and suite sales packages and answer any questions about the team or arena.

The store will be open for business Monday through Saturday, 10:00 a.m. – 5:00 p.m., Sunday 11:00 a.m. – 5:00 p.m., with the potential for additional seasonal hours. The Coachella Valley Firebirds Team Store operates in accordance with the latest COVID-19 safety measures as recommended by the CDC and state and local agencies.

About the Coachella Valley Firebirds

The Coachella Valley Firebirds are the AHL’s 32nd Franchise and the affiliate of the Seattle Kraken. The team is set to play its inaugural season in 2022-2022 at Coachella Valley Arena. Visit for the latest news and information.

About Coachella Valley Arena

America’s hottest music festival destination is finally getting the world-class arena it deserves. Opening in the Fall of 2022, the Coachella Valley Arena will provide the greater Palm Springs area of Southern California with a premiere 11,500+ seat venue to host the biggest artists and acts on the planet. Designed specifically for hockey and concerts, the new arena will provide top-tier hospitality, artist amenities, and all of the benefits of a modern music and sports venue. In addition, the facility will serve as the new home of the American Hockey League affiliate of the Seattle Kraken.

The Coachella Valley Arena is a $250+ million project that is being 100% privately funded through outstanding partners Oak View Group, Seattle Kraken, and Live Nation.

About Seattle Kraken

The Seattle Kraken are the National Hockey League’s newest franchise, are the league’s 32nd Franchise who play at Climate Pledge Arena at Seattle Center. The team is led by majority owner, David Bonderman, CEO, Tod Leiweke, and GM Ron Francis. Visit for the latest news and information including press releases, multimedia content, and the latest hires.


Sam Threadgill
Scoop Marketing for Coachella Valley Arena and OVG

(818) 761-6100